C Armitage-White

Why Brands Are So Important

The list of reasons the word “branding" arises so often in today’s business conversations is long and growing. With more new businesses and products than ever before, and with a competitive arena that, thanks to the Internet, now stretches all the way aro... Read >

Understanding The Branding Game

Branding terminology is a language unto itself. To get a feel for the complexities, just type “branding terms" into your favourite Internet search engine. We did that recently and got a whopping 12 million results! Assuming that you’d rather focus on key ... Read >

Creating A Brand

Brands are promises that consumers believe in. As you venture into the world of branding, keep these truths in mind: You establish your brand by building trust in a one-of-a-kind promise about who you are, what you stand for, and what unique and meani... Read >

Planning Usable Navigation

Usability is an important word for Web designers. It means just what it says making a site usable. Without usability, nothing else you do matters. What good is it to have wonderful content if nobody can find it? What good is it to have beautiful graphics ... Read >

The Importance Of Keywords

If you’re not dreaming of keywords at night, you’re not optimizing enough. Keywords are the thread that runs through the entire SEO process from start to finish. Your keywords are the kernels of your site’s content. They’re embedded in your site’s importa... Read >

Designing The Look Of Your Site

All great art depends on having every necessary component in place and nothing, not one thing that you don’t need there. Great authors don’t add extraneous characters or pad its plot lines. Great paintings don’t have extra brush strokes or colours thrown ... Read >

Making Your Site Look Great

You can have a perfectly functional website without images. But if you compare your site with one that’s just as functional but also uses graphics, you’ll lose. Most people will go to the other site and leave yours gathering dust. Getting Graphics - f... Read >

Basic Web Page Construction

Web pages are built primarily by writing instructions in HyperText Markup Language (HTML). HTML is a simple programming language; its main aim is to tell a Web browser, such as Microsoft Internet Explorer, how a Web page should look on-screen. HTML is ... Read >